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As we bid farewell to 2023 and usher in the promising new year, we want to extend our warmest wishes to each and every one of you. May 2024 bring you joy, success, and endless opportunities to showcase your unique style through your stunning nail designs. To help you start the year on a fabulous note, we've put together four tips inspired by the latest natural nail trends for 2024. 1. Au Naturel Elegance: Minimalistic Chic This year, less is more when it comes to nail art. Embrace the beauty of simplicity by opting for clean, minimalistic designs that highlight the natural elegance of your nails. Consider soft, neutral tones like nude, blush, and pastels for a timeless and sophisticated look. A sleek, simple design not only complements any outfit but also allows your natural nail health to take center stage. 2. Sustainable Beauty: Eco-Friendly Nail Care In 2024, the beauty industry is making a shift towards sustainability, and your nails can be a part of this eco-friendly movement too. Choose nail products that are free from harmful chemicals and opt for brands that prioritize environmentally friendly packaging. Embrace natural and organic ingredients for your nail care routine, ensuring not only a stunning look but also a healthier, more sustainable approach to self-care. 3. Negative Space Magic: Playful Designs Negative space nail art continues to reign supreme in 2024. Experiment with creative and playful designs that incorporate the natural color of your nails, leaving certain areas untouched for a trendy, edgy look. Try geometric shapes, abstract patterns, or even delicate lines to add a touch of artistry to your nails. This trend allows you to showcase your personality while maintaining the health of your natural nails. 4. The Power of Self-Care: Healthy Nail Habits As we embark on a new year, let's prioritize the health and well-being of our natural nails. Incorporate a regular nail care routine, including moisturizing, trimming, and gentle shaping. Invest in quality nail strengtheners and cuticle oils to keep your nails strong and hydrated. Taking the time for self-care not only enhances the natural beauty of your nails but also promotes overall well-being. Conclusion: Dear NailFriends, as we step into the exciting year of 2024, let's celebrate the beauty of our natural nails and explore the latest trends that reflect our individual style. May this year bring you endless opportunities for creativity, self-expression, and, of course, flawless nails. Here's to a happy and healthy new year filled with fabulous manicures! With love and nail art magic, Michelle

Beautifully manicured nails are a statement of self-care and style. Whether you enjoy experimenting with vibrant colors or prefer a classic nude look, the key to maintaining healthy nails lies in the products you use. One often-overlooked hero in nail care is non-acetone nail polish remover. In this blog post, we'll delve into the importance of choosing non-acetone options and how they contribute to the overall well-being of your nails. HERE IS FIVE REASON YOU SHOULD CHOOSE NON-ACETONE REMOVER 1.Gentle on Your Nails: Traditional nail polish removers often contain harsh chemicals, like acetone, which can strip your nails of natural oils, leaving them dry and brittle. Non-acetone nail polish removers, on the other hand, are formulated with gentler ingredients that effectively remove polish without compromising the health of your nails. 2. Nourishing Ingredients: Many non-acetone nail polish removers are enriched with nourishing ingredients such as vitamin E, aloe vera, and glycerin. These components help moisturize and condition your nails, preventing them from becoming dehydrated and prone to breakage. Regular use of non-acetone removers can contribute to stronger and more resilient nails. 3. Ideal for Sensitive Nails: If you have sensitive nails or skin, non-acetone nail polish removers are a game-changer. The absence of harsh chemicals makes them a milder option, reducing the risk of irritation or allergic reactions. This makes them suitable for individuals with allergies or sensitivities to strong nail polish removers. 4. Preserving Nail Extensions and Art: For those who love nail extensions or intricate nail art, non-acetone removers are a safer choice. Acetone can be harsh on artificial nails, causing them to weaken or lose their shine. Non-acetone formulas help preserve the integrity of your nail extensions and protect the vibrancy of your nail art. 5. Environmentally Friendly: Choosing non-acetone nail polish remover is not only good for your nails but also for the environment. Acetone is a potent solvent that can be harmful if not disposed of properly. Non-acetone removers are often considered more environmentally friendly, making them a responsible choice for conscious consumers. Conclusion: In the quest for flawless nails, it's crucial to prioritize their health. By opting for non-acetone nail polish removers by DEMIblue, you're making a conscious choice to protect your nails from the damaging effects of harsh chemicals. Embrace the nurturing power of non-acetone formulas and witness the transformation in the strength and beauty of your nails. Your nails deserve the best – treat them with the care they deserve! Natural Nail Revolution, a Blog by Michelle Robinson 11/29/2023

When the temperatures drop, exposure to the elements can mean dry, brittle nails easily prone to breakage and infection. Nurse your nails back to health this season with a little TLC from these tips for strong healthy nails during the winter. 1. APPLY MOISTURIZER REGULARLY Whenever you are applying cream to your hands, make sure to rub some into your cuticles and nail beds to keep them well hydrated and nourished throughout the season. Winter Nail Care is CRUCIAL! 2. DRINK MORE WATER When nails lose the moisture they need they naturally become weak and frail causing easily damaged nails. To avoid this, particularly in winter, it’s important to stay well hydrated and the best way to do so is to drink more water. 3. MASSAGE CUTICLES When you’re not hydrating your nails with h2o, it’s important to massage your nails and cuticles. Make it a daily habit to use DEMIblue On -The- Go-Cuticle and Nail Oil Pen. 4. TAKE A BREAK FROM NAIL POLISH Give your nails some breathing room and time by taking a break from nail polish. Build your nails with a Nail Strengthener! 5. EAT PROTEIN Because nails are made up of a protein called keratin, it’s important to consume protein filled sources for nails to grow. 6. WEAR RUBBER GLOVES The exposure to cleaning chemicals and excess water can dry out nails, leaving them brittle and easily breakable. Rubber Gloves with an Elastic Band keeps nails safe. 7. AVOID POLISH REMOVERS WITH ACETONE Avoid any nail polish removers with acetone or formaldehyde as they are too harsh for nails and can cause nails to dry out, leaving them brittle and prone to breakage. Try Non Acetone Removers with essential oils. 8. FILE NAILS CORRECTLY To keep your nails at their strongest and healthiest in winter, always file nails in one direction, not in a back and forth motion as this can cause breakage, peeling and further damage to your nails overall strength. 9. PAINT INSIDE LINES Keep your nail polish from chipping by painting inside the lines. This ensures your natural nails are protected and your color last longer. Need help with applying your nail polish, try our practice sheet or see "HOW TO" videos. 10. STAY AWAY FROM ACRYLIC Acrylic nails can weaken your real nails. Although they look pretty, it’s best to refrain from getting them. PLUS THE CHEMICALS ARE TOXIC! Go Vegan with DEMIblue! 11. STOP BITING This may seem obvious, but never bite your nails. It’ll cause noticeable damage to them. It’s always difficult to get rid of bad habits, but this is one you don’t want to keep. Chew Gum Instead. 12. DON'T USE FOR ROUGH PURPOSES If you need to tear open a package, use scissors. If you need to rip open tape, use a blade. When you use your nails in order to open items, it makes them weaker. 13. USE NAIL CARE ESSENTIALS Don’t let your nails fall victim to winter frost, Using nail care essentials can help to improve and restore the nails all winter long.

These recommendations are based on established scientific research and obtained from the PCRM website. DID YOU KNOW? You can reduce breast cancer risk in four simple steps: Maintain a Healthy Lifestyle: Eat a balanced diet rich in fruits, vegetables, and whole grains. Limit your intake of red and processed meats. Reduce your consumption of sugary drinks and high-calorie, low-nutrient foods. Control portion sizes to manage your weight and maintain a healthy body mass index (BMI). Engage in regular physical activity, such as brisk walking, jogging, or swimming. Aim for at least 150 minutes of moderate-intensity exercise per week. Limit Alcohol Consumption: If you choose to drink alcohol, do so in moderation. Limit alcohol intake to one drink per day or less. Avoid Tobacco: Do not smoke or use tobacco products, and avoid exposure to secondhand smoke. Be Breast Aware and Get Regular Screenings: Perform regular breast self-exams to become familiar with the normal appearance and feel of your breasts. Report any changes to your healthcare provider. Follow recommended breast cancer screening guidelines, which may include mammograms, clinical breast exams, and, in some cases, breast MRIs. The timing and frequency of screenings may vary based on your age and risk factors, so consult with your healthcare provider. Additionally, it's important to be aware of your family history and genetic predisposition to breast cancer. If you have a family history of breast cancer or other risk factors, discuss your individualized risk assessment and screening options with a healthcare professional. Please note that while these lifestyle choices may help reduce the risk of breast cancer, they cannot guarantee prevention. Regular check-ups with a healthcare provider and early detection are crucial for the best chances of detecting and treating breast cancer at an early stage. Always consult with a healthcare professional for personalized advice and guidance regarding breast cancer risk reduction. TAKE THE PLEDGE: https://www.pcrm.org/letsbeatbreastcancer#pledge How DEMIblue is Supporting Breast Cancer Awareness Month Reduce Breast Cancer Risk DEMIblue Cares initiative is to support breast cancer survivors through proactive wellness efforts and self-care. We offer a "Survivor's Spotlight Series", where we feature survivor stories for support, encouragement, and inspiration. Women are educating women on the harsh chemicals found in many nail polish brands, their health implications, and the alternatives we offer as a brand. A portion of our proceeds during the month of October is used to gift survivors free nail polish products and services! In 2022, we introduced 'The Juliet Box' a self-care survivor box filled with DEMIblue products and all-natural products by women-owned businesses. Thanks to our Nailfriend community and their donations, we awarded 3 survivors with their very own box! SEND YOUR GIFT TODAY! Use our hashtag #demibluecares in your social media post This month, we are featuring two unique, limited-time sets for the survivor in your life. Check out the Juliet Box and the Survivor Duo (with our color of the month, Pink Panties). A portion of the proceeds will go to community organizations focused on the fight against Breast Cancer. In support of all breast cancer survivors, DEMIblue is honoring survivors with the hashtag #demibluecares this month by hosting shoutouts and giveaways. Check out our website to learn more. Remember to support breast cancer survivors and make sure to get your preventative health screenings scheduled!

This month aims to increase the early detection of breast cancer by educating and encouraging women to have mammograms. Breast cancer is a disease in which cells in the breast grow without regulation and eventually out of control. It is the most common cancer among American women; around 1 in 8 US women will develop breast cancer in their lifetime. However, preventative care and screenings are recommended throughout the US. Finding breast cancer early makes it easier to treat. The most common preventative screening for breast cancer is mammograms. How often and when someone should start the screen varies, so it’s best to talk with a healthcare professional about what is best. Generally, people can start getting mammograms at age 40. From age 50 to 74, the United States Preventive Services Task Force (USPSTF) recommends that people with an average risk of breast cancer be screened every two years. Biennial screening can continue past 74, but it is largely up to the individual to decide based on personal risks. Here are screening timeline comparisons between the top medical organizations in the US. Breast cancer treatment varies based on the kind of breast cancer and how far it has spread. Treatment options include surgery, chemotherapy, hormonal, biological, and radiation therapies. Each treatment has its own set of risks and side effects. For instance, chemotherapy treatments may make nails more brittle and sensitive to the chemicals in typical nail polishes. How DEMIblue is Supporting Breast Cancer Awareness Month DEMIblue started in 2018 after our founder’s mother was in the remission stages from breast cancer. Upon learning that many cosmetics contain potentially toxic chemicals harmful to cancer patients receiving treatment, Michelle Robinson decided to create DEMIblue, a nontoxic and vegan nail polish brand. Complete with 21-free nail polish colors and acetone-free nail polish remover, DEMIblue’s formulation offers a healthy and safe product for all individuals. This month, we are featuring two unique, limited-time sets for the survivor in your life. Check out the Juliet Box and the Survivor Duo (with our color of the month, Pink Panties). A portion of the proceeds will go to community organizations focused on the fight against Breast Cancer. In support of all breast cancer survivors, DEMIblue is honoring survivors with the tag #demibluecares this month by hosting shoutouts and giveaways. Check out our website to learn more. Remember to support breast cancer survivors and make sure to get your preventative health screenings scheduled!

With the school year starting, you might not consider nail polish as a back to school essential, but it is a way for your children to express themselves. If your kids are interested in nail polish, check out vegan and non-toxic nail polish products like DEMIblue. Our line of DEMIblue for Girls specifically cater to small hands. Check it out here! For a fun start to the school year, these are some popular and exciting nail polish colors, perfect for kids! Red Classic for any situation and an energetic color to start off the school year strong. Take a look at DEMIblue's California Girls for some luscious true red. Baby Pink Who doesn’t love a good pink? Opt for a softer color with pale pink nail polish. Check out Baby Girls for the sweetest pink color. Powder Blue Light blue reminiscent of the sky is such a pretty color. Start your first day cool and collected with DEMIblue's Peek-a-Blue Girls. Bright citrus Bright yellows and greens are always fun to have. Add a pop of color from summer to school. Check out Dizzy Girls for lime green and Star Girls for sunny yellow. Lavender On trend for this year, pretty purple lavender presents a calm and soothing energy. Try Princess Demi Girls for soft purple. Glitter Nice and sparkly, you can add glitter over solid colors or go full-out bling with DEMIblue's aptly named Bling Girls. Kids can wear healthy nail polish too! Check out DEMIblue for Girls on our Instagram! Enjoyed this blog? Let us know below by leaving a comment or a like!

Are you ready for Back to School season with DEMIblue? Have you ordered you bold, bright, and fun nail polish colors yet? Today in the blog post, we are reviewing some of our favorites and essentials for students returning to school. Nail Polish blog post Choose a fresh new nail polish for a new school year! Go with bright, fun colors as a callback to summer with our Spring and Summer collection. Or try something cool and blue from our “Bleu Me Away” collection Cuticle and Nail Oil Pen A nail oil pen is a great portable option for hydrating your nails. Carry it on the go wherever you go. Nail Polish Trio We’ve included everything you need for a nail polish application in one pack. From the base coat all the way to the top coat, you can be sure you’re prepared for back to school. Soy Polish Remover In combination with applying nail polish, make sure you are also taking it off using a healthier, non-acetone nail polish remover. Nail File Also very portable and easy to carry with you, nail files are helpful when you want to get rid of those sharp edges of your nails. Stay tuned next week where we will highlight some of our top DEMIblue for Girls colors. Same great, all-natural formulation packed into a compact bottle, perfect for little hands!

The back-to-school season is upon us, and it's not just about books and backpacks—it's also the perfect time to refresh your style and express your personality. One way to stand out and make a statement is through your nails. DEMIblue, a leading name in the beauty industry, has curated a collection of must-have nail polish items that are destined to become your go-to accessories for the upcoming school year. Let's explore why adding these nail polish items to your beauty arsenal is an absolute game-changer. Self-Expression Through Color: Nail polish is a fantastic way to showcase your personality and style without saying a word. DEMIblue's extensive range of colors allows you to choose shades that resonate with your mood and preferences. From classic nudes for a sophisticated look to vibrant neons for days when you're feeling bold, there's a shade for every occasion. Confidence Booster: Natural Nail Revolution Blog, by Michelle Robinson Walking into a new school year with perfectly painted nails can give you an instant confidence boost. When you feel good about your appearance, it radiates in your attitude and interactions. DEMIblue's nail polish formulas are designed for long-lasting wear, so you won't have to worry about chipped nails distracting you from your studies or socializing. Express Your Creativity: School is not just about academics; it's also a place to foster creativity. Your nails can be a mini canvas to showcase your artistic side. DEMIblue offers a little razzle dazzle in polishes like, "Dancing On The Moon", that allow you to experiment with intricate designs, whether it's geometric patterns, floral accents, or even your school's colors. Connect with Friends: Imagine bonding with your friends over a nail painting session during sleepovers or study breaks. DEMIblue's nail polish items can bring you and your friends together, allowing you to share style tips, swap colors, and even create matching nail designs for special events Non-Toxic Formulas: DEMIblue prides itself on providing high-quality nail care essentials that's also friendly to your health and the environment. Their nail polishes are formulated without harmful chemicals commonly found in conventional polishes, ensuring your nails stay healthy and strong. Natural Nail Revolution Blog, by Michelle Robinson Check us out on Instagram! Follow us for our latest releases, upcoming events, and more!

With most of summer behind us, we look back on those past two months to recognize all the great places we’ve been. It’s been such an adventure to meet all our Nailfriends. We’re happy to spotlight just a few of the events we participated in these past few months below. UCity Teacher Appreciation Manis In May, we headed to Jackson Park Elementary School to treat their educators to vegan manicures as school wraps up. Such a great experience to pamper some well-deserved educators! Nashville Black Market In June, we traveled to Nashville to the Nashville Black Market. It was so exciting to be the only nail polish brand there. So thankful for the experience and welcome from the people in Nashville. If you’re in the area, the Nashville Black Market happens every first Friday. Be sure to check them out! Memphis Vegan Fest DEMIblue celebrated Juneteenth in Memphis. This was our third year in Memphis and it was a blast. Big thank you to the folks of Memphis for showing us so much love! STL Vegan Market In July, we headed back to home base with the STL Vegan Market in St. Louis. It’s great to be back! DEMIblue enjoyed meeting all our Nailfriends from the local area! https://www.instagram.com/p/CuIBiK0ufTM/ Back to School Mani Most recently, we hosted a back-to-school mani event for kids. Can’t believe it’s another school year. Hope everyone has a good first day of school, whenever that may be! Check us out on Instagram! Follow us for our latest releases, upcoming events, and more!

To celebrate the arrival of August, we’re highlighting some of the places where you can find DEMIblue products. To view the full list, see this page. Walmart Marketplace Walmart Marketplace allows sellers to sell their products on the Walmart website alongside the usual products in stock that Walmart sells. This program enables smaller businesses to tap into the massive Walmart customer base. Search for us on Walmart.com or through this link. Fresh Thyme Fresh Thyme Market at the City Foundry is located right in St. Louis, MO. The market carries a wide variety of fresh and organic foods from the STL area as well as locally-made and natural products like DEMIblue. If you’re in St. Louis, check it out at 3701 Foundry Way, Suite 201, St. Louis, MO 63110 Sweethead Naturals With two salons and a teaching institute, Sweethead Naturals in Missouri provides hair products and styling for people with natural hair. They use natural, quality ingredients to create products safe for people and the environment. All products are handmade. Check them out online here. They also have two salon locations in Missouri: ​ 1783 N New Florissant Rd St. Louis, MO. 63033 8133 Delmar Blvd University City, MO. 63130 Sweethead Naturals also offers a natural hair care curriculum at their Sweethead Naturals Institute location, 7800 Groby Street, St. Louis, MO. 63130. Learn more about those classes here. Coming soon… Marva Elaine in ATL We are excited to announce our first luxury boutique partnership with Marva Elaine in Atlanta, Georgia. Follow us on Instagram @demibluenn, and stay tuned for more to come!

Are your nails looking a little bit tired this summer from all the fun? Take a break and learn how you can pamper your nails so they look their best. Moisturize As mentioned many times before, keeping your nails moist allows them to be pliable and healthy, preventing brittleness or cracking. However, too much moisture is not good either. To maintain a reasonable level, consider using cuticle oil or cream to keep your nails hydrated. You can use something as simple as a clear coat to create a barrier and prevent too much water from infiltrating. When considering nail polish remover options, opt for a non-acetone remover. They are less drying on your nails. Protect your nails Remember to protect your nails while they are recovering. Wear gloves when doing housework like gardening or cleaning. Natural materials and harsh cleaning products can harm your nails. Nails are not tools, so don’t use them in place of tools. Nutrients Biotin is a Vitamin B supplement associated with strengthening your hair and nails. Foods high in biotin, like liver, cooked eggs, avocados, and whole grains, can help your nails if they are brittle and weak. Many multivitamins also contain biotin that can help with the overall health of your body, not just your nails. A popular favorite is Nature’s Bounty Hair, Skin, and Nails. Want to learn more? Check out these other articles: 3 Things You Should Not Do to Your Nails How to Take Care of Your Nails in Fall and Winter 8 Nail Care Do's and Don't's

Nail care is important to preserve the integrity of your nails. Properly strong and flexible nails offer the best base for manicures. While there are many do’s and don’ts to nail care, here are three things you absolutely should avoid doing to your nails. Biting or picking nails Biting damages the fingernail, leading to cracking and brittleness. Weak or cracked nails risk allowing fungi or bacteria into the nail bed. Since nails protect the nail bed from outside damage, it’s important to ensure your nails stay intact. Also, avoid picking at skin or loose hangnails as they can tear and damage your nails too. Use harsh chemicals on nails Harsh chemicals can wear away at your nail health. They may dry up your hands, leading to more brittle and dry nails. Consider wearing gloves when cleaning to protect your hands from chemicals. Opt for non-toxic and vegan nail polish brands like DEMIblue that don’t use toxic chemicals in their polish formulas. Also, consider a soy-based remover instead of acetone. Using nails as tools Your nails are attached to you. Using them as tools can weaken that bond and hurt your nails in the long term. In terms of strength, you are better off opting for the actual tool designed for the job, like a can opener. A quick hack for opening soda cans if you have long nails, opt for a spoon. Like what you read? Let us know with a comment or like!