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The groundbreaking efforts behind St. Louis Nail Polish Brand “DEMIblue“, driven by the brand's creator Michelle Robinson, focused on Women, Community, Collaboration, Health, and Wellness. We targeted Health Conscious women and invited them to participate in the selection of the collections nail polish colors and their unique names (Pink Panties, Lustful in the Flesh, Chalk it up...) to name a few. ”My nail polish collection was inspired partly by my mom's experience with cancer and is a call to action to offer healthier nail care product choices for women. It was important for me to engage with Women and allow them to be a part of the process”. TOGETHER we collectively named 22 bold and alluring colors in the DEMIblue 7-Free Vegan-Friendly nail polish collection. WE ARE... WOMEN MAKING HISTORY...WE ARE DEMIblue!

With the COVID-19 pandemic dominating the news cycle, we will take the next 3 weeks to share tips provided by noted health professionals on ways to protect yourself from coronavirus, starting with your fingernails. According to the Center for Disease Control, the novel coronavirus can be spread from person to person through droplets in the air, skin-to-skin contact, or through bacteria picked up by our fingers... or under our fingernails. TIP 1: FARGO YOUR NAIL SALON FOR A DIY MANI In the past few days, as the virus has grown into a global pandemic, health experts and officials now recommend cancelling all non-essential appointments and outings and urge citizens to practice social distancing. That means skipping the salon or spa indefinitely. Many responsible beauty brands and retailers, from small-town salons to Glossier stores nationwide, have already taken preventative measures by closing their doors in the interest of public health. 📷 That doesn't mean your manicure has to suffer — if you have nail clippers, a file, and polish, you can simply DIY your own. Not only is the at-home mani a surefire way to stop you from scrolling through Twitter, but it'll also help you make the most of your time on the couch. A few weeks of practice could turn you into a nail-art pro. written by MEGAN DECKER MARCH 16, 2020 11:25 AM

DISTRACT FROM BITING YOUR NAILS... The undersides of our nails can be a breeding ground for bacteria, so it’s important to abide by healthy manicure practices — always, but especially right now. That means washing your nails, thoroughly sanitizing under and around them, and keeping them away from your mouth (i.e. no biting). TIP 2: The heightened stress and anxiety that comes with this global outbreak is enough to send any former nail biter right back into the bad habit — but it may be putting you at greater risk for contracting the virus. If we're abiding by the CDC's steps to prevent exposure, we know to avoid touching our eyes, nose, and mouth with our hands. Not only does biting your nails mean you're ignoring that measure altogether, it also means you're essentially eating the bacteria that could be festering under between your nail bed and your nail. That's problematic for a whole host of health reasons, including (but definitely not limited to) COVID-19. Distractions: If you're looking for tips on how to stop yourself from biting, try a distraction, like a fidget spinner, a stress ball, or even just scrolling through your phone (after you've disinfected the screen). Or, disinfect and distract with a home remedy. "Try dipping your nails in lemon or vinegar," recommends Jin Soon Choi, the founder of Jinsoon, a NYC-based spa and nail brand. "It functions as both a mild antiseptic and a biting deterrent due to the strong taste and smell." written by MEGAN DECKER MARCH 16, 2020 11:25 AM

Scrub Under Your Nails If you’re looking at the palm of your hand and you can see the underside of your nails extending past the tips of your fingers, you have what manicurists call a "free edge." It’s not bad or dangerous, so long as you make sure you’re washing and sanitizing in and around the underside and crevices of the nail edge. "Virus and bacteria can thrive in a warm and moist environment, like under your fingernails," says celebrity nail stylist Elle. "If you have long nails, the best practice is to use a proper scrub brushon the underside using hot soapy water, and sing the A-B-Cs while you're cleaning them to make sure you're taking your time to get rid of any dirt or bacteria." written by MEGAN DECKER MARCH 16, 2020 11:25 AM P.S. Don’t forget to rehydrate your nails and cuticles with the DEMIblue Cuticle & Nail Oil pen.

White spots indicate a calcium deficiency. Ice water dries polish faster. Chipping off nail polish reduces growth. Yup, we've all likely heard these so-called facts and more when it comes to our nails. Here's My top 5 and the truth! 1. Cutting Your Cuticles Is Harmless Most of us don’t think twice before pushing back our cuticles or allowing a technician to cut them. Although we may not like their appearance, keeping our cuticles in tact is actually crucial to keeping our nails healthy. 2. Green Spots On Your Nails Are Fungi Or Mold When it comes to assuming you’re going to need your finger amputated over a horrid green spot making itself at home on your nail, well, I’ve been there and done that. Contrary to popular belief, these green spots are not usually mold. Instead, the spots might be “pseudomonas,” a household bacteria that can form under your nail enhancement. When bacteria become trapped between the nail plate and your artificial enhancements, this oxygen-free environment can cause pseudomonas to thrive. This pesky blemish may not be pleasing to the eye, but you can rest assured knowing that it’s a bacterial, and not a fungal, infection. 3. UV Gels Are Better Than Acrylics No matter how much anyone tells you that UV gels are much better than acrylics, it’s just not true. “Both processes involve chemicals and complex processes to bond to the natural nail.” “Aside from breathing in the toxins, our skin and nails absorb what we put on them.” 4. Cold Water Dries Polish Faster If I had a nickel for every time I ruined a fresh mani within the first five minutes, I’d be a millionaire. Rumor has it that plunging your nails into ice water will dry your polish faster. If it sounds too good to be true, that’s because it is. Getting polish to dry requires evaporation of solvents, which can’t happen when your nails are submerged in water. The ice water may only harden the top layer of your polish, which will leave the underlying layers wet and prone to dents. Besides, if the ice water trick truly worked, wouldn’t they do it in salons? 5. Adding Acetone To Clumpy Nail Polish Will Refresh It You may have heard that adding remover to your old nail polish will revive it if it has become yucky and old. Well, guess again! According to makeup entrepreneur Michelle Phan, most removers contain acetone, which only ruins the formula of your polish. Nail polish thinner is the way to go to restore your lacquer back to its glory days. A thinner will evaporate the chemicals in your polish without breaking down the formula like acetone. ........content provided by: Lauren B., nail expert of luxury polish brand Lauren B. Beauty

DEMIblue Takes over TheBelle Effect on FB live Super excited to host a Virtual Nail Class highlighting our Waterless Mani in collaboration with The Belle Effect I’ll give you a quick overview to help you with your DIY Self-Care Manicure and one of our exclusive nail treatments while you are home during self quarantine AND all while supporting a GREAT CAUSE! The Belle Effect is a non- profit organization that provides resources and support to reduce homelessness issues in our community. Go to The Belle Effect FB page and tune in TODAY, Wednesday April 15, 2020 @4p.

The U.S. EPA considers nail polish📷 to be household hazardous waste(HHW) due to the toxic chemicals swarming within that bottle of shimmer and shine. This means that tossing the bottle into the trash or recycling bin isn’t an option, and a smart, stylish gal like yourself wouldn’t dream of pouring it down the drain to contaminate water resources. HOW HAVE YOU DISPOSED OF YOUR OLD NAIL POLISH? GIVE US A RESPONSE! • LOG ONTO demibluenaturalnails.com print and complete the EXCHANGE FORM at home (Due to COVID-19, pens and forms will not be provided in store. NO FORM, NO EXCHANGE) • Head over to The Golden Grocer [ 335 N. Euclid Ave. St. Louis, MO. 63108] • Turn in 6 old/used/unwanted Nail Polishes w/submission form • Receive 1 New Bottle of DEMIblue 7-Free Vegan-Friendly Nail Polish ( ONLY ONE BOTTLE PER CUSTOMER/HOUSEHOLD) DEMIblue WILL DO THE REST! DEMIblue WILL DO THE REST

Avoid the Nail Salon I know we are all anxious for our favorite nail salons to open back up! Whew Chile your nails are jacked ... before you return (EVEN TO DEMIblue) be advised on the measures your salon is taking to protect you and your family from the continued spread of COVID-19’s-Corona Virus. CONTINUE to take this serious. Stay informed on what WE are doing to protect you upon your return

Clients may hear horror stories about infections resulting from nail salon visits, Especially as we re-open services after Covid-19. Here are a few measures DEMIblue Natural Nails is taking to ensure your safety: • We are certified in Infection Prevention & Control • We only use disposable implements • We clean all surfaces prior to sanitizing • We sanitize before and after each client • We use salon/hospital grade disinfect which is the safest method to removing germs in the salon • We autoclave any non-disposable instruments that may be used • We will wear and provide safety mask • We will clean and sanitize our/your hands • We provide Waterless manicuring services (the most hygienic)

During these tumultuous times, it is important for us to be gentle to one another. Spread love to your neighbor, check in on your family member, stay home and stay safe!

Nail polish can be a fun way to dress up your nails or cover up any imperfections. Unfortunately most nail polish brands are tested on animals and contain harsh chemical ingredients. Despite being banned for cosmetics use in several countries, formaldehyde—a known carcinogen—is commonly used in nail polish. BUT NOT IN DEMI BLUE... DEMI blue 7- Free Vegan Friendly Nail Polish does not contain the "Toxic Trio" (Toluene, Formaldehyde and Dibutyl Phthalate) as well as Formaldehyde Resin, Camphor, Xylene, Parabens, Fragrances, animal-derived products & Phthalates...

Nail Biting is a habit that can cause more damage to your nail then you think? According to Dr. Dana Stern, Onychophagia (nail-biting) is a common disorder affecting 20%–30% of the general population. However, its prevalence is likely underestimated, as patients are often embarrassed to seek help from physicians. It is not difficult to spot a nail-biter. Clinically, the nail will appear abnormally short and uneven. Cuticles may be absent or ragged and nail folds may be in varying stages of healing. Splinter hemorrhages (longitudinal thin black lines that look like splinters) are often present within the nail plate. Although the exact cause of onychophagia is currently unknown, there are studies that show a possible genetic relationship. There is also a possible association between nail-biting and certain psychiatric disorders — such as anxiety and obsessive-compulsive disorder — however these studies have shown conflicting results. Nail-biting has also been associated with boredom or a lull in activity. Beyond resulting in unattractive nails, nail-biting can also lead to a host of health-related concerns and complications. THERE ARE TREATMENTS:Habit reversal is a method of habit cessation that encompasses awareness of the nail-biting activity, recognition of warning signs, and development of a distracting competing response such as a stress ball, fidget cube or spinner, or rubber band. While this may sound straightforward, many nail-biters are not fully aware of when they are most prone to biting. GET A MANICURE, USE COLORS: Additionally, when clients take the effort to make an appointment for a mani, and spend the time and money, they are often highly invested and motivated to achieve a successful result. The colors can be a great distraction!! References: Pacan P, Grzesiak M, Reich A, et al. Onychophagia and onychotillomania: prevalence, clinical picture and comorbidities. Acta Derm-Venereol.2014;94:67– www.ada.org