BRITTLE NAILS MAY COME WITH AGE Your nails may change with age. They grow more slowly and may become dull and brittle. They may also become yellowed and opaque. Nails, particularly toenails, may become hard and thick. Ingrown toenails may be more common. The tips of the fingernails may break. Lengthwise ridges may develop in the fingernails. Check with your provider if your nails develop pits, ridges, lines, changes in shape, or other changes. These can be related to iron deficiency, kidney disease, and nutritional deficiencies. ⁠ DEMIblue also offers the Deep Nutrition Nail Treatment that works to nourish brittle nails by providing the nutrition needed to build keratin. Check out products online at demibluenaturalnails.com

Three reasons you should opt for a water-less manicuring service and why DEMIblue is WATER-LESS..Carolann Shapiro 1. You’ll be protected from harmful bacteria and infections You know that due diligence you practice with cleaning your dishes (ahem)? That’s not exactly how things always operate in nail salons—manicurists have to get to the next customer, after all. "There are so many possibilities to get bacterial or fungal infections from cross-contamination,” says Shapiro. “A lot of salons don’t have the time or the staff to clean their tubs or bowls. More than 70 percent of women have fungal infections in their nails, and the majority of the time it’s due to this cleanliness issue." 2. It’ll help the environment A gallon of water can make a huge impact on the world—especially when you consider how many gallons are going to waste in nail salons everywhere. You use approximately 15 gallons for every manicure and pedicure combined. “Water’s a precious commodity for us. As consumers and business owners, to not be held accountable for the waste of water is a huge injustice to Mother Earth.” 3. Your polish will last longer Ever notice how your nails feel weaker after taking a bath? You’re not imaging it—and this fragility actually makes it harder for polish to affix to your digits. “Your nails are already one of the most porous parts of your body,” explains Shapiro. “So water—especially before a manicure—doesn’t allow polish to stick as well as it could.” She’s noticed that her clients’ manicures last a solid three to four days longer when they don’t soak beforehand. If you’re worried about your cuticles, use essential oils to soften them instead of water. “Just make sure you remove all of the oil before applying polish,” Shapiro says. Now, the hardest decision you’ll have to make is what kind of nail polish to get. Written by Rachel Lapidos, 2017;Well+Good

June 1st is Nail Polish Day What better way to kick off the month than getting up close and personal with ME! STL born and raised and the Owner and Creator behind the nail polish brand DEMIblue! As I continue to grow my brand locally, nationally and globally, I have been advised to share more of the journey and the people who inspires the vision. TUNE IN FOR MORE.....

Are Protective Barriers the new wave of salon protection? A customizable cough screen and sneeze guard virus-barrier is the Salon’s newest solution. Guards are designed to protect employees and customers from airborne, virus-containing droplets. The screens come in both standard and fully customizable sizes. As businesses begins to reopen, it is extremely important to protect employees and customers. By adding a guard to a salon, business owners are taking a proactive approach to helping reduce person-to-person spread of the virus and creating a safer workplace ....Nail Magazine

Every year March is designated Women's History Month by Presidential proclamation. The month is set aside to honor women's contributions in American history. ... WHY NOT PAT YOURSELF ON THE BACK? I am kicking off this month by celebrating ME! I am the Creative behind my own Nail Polish Brand ”DEMIblue”, which focuses on natural nail health and wellness by offering women a 7-Free Vegan-Friendly Nail Polish Collection as an alternative to those cancer fueling toxins found in many conventional nail polish products. I am a Social Responsibility Activist, Educator, and CEO of my destiny. I am a cycle breaker, a Mom of two amazing trend setters, a G-mom to an amazing legacy and I AM A WOMAN MAKING HISTORY! CELEBRATE YOURSELF! Tell others how you contribute to history.

By Funmi Fetto Most beauty journalism still assumes readers are white. Cosmetic brands are making an effort in their marketing, but most skincare brands are not – by only featuring white women in their campaigns, they also assume their audience and consumer is white. At the majority of the big beauty companies, all the key decision-makers are white, which invariably informs what ends up on advertising material. I have to ignore that homogeneity in order to discover gems. Black women not in my position don’t have that advantage and assume “it’s not for us”. This seems like a commercial misstep. A few years ago, a Nielsen report in the US found that black women spend nearly nine times more than their Caucasian counterparts on hair and beauty – mainly on niche brands targeting this demographic; brands that are generally sold in beauty supply stores in “ethnic” areas. If this survey were conducted on this side of the Atlantic, I’m convinced the results would be no different. A significant amount of this spend goes on black-hair products, yet the mainstream hair industry remains the least inclusive part of the beauty industry.

In celebration of Black History Month, here are some news, highlights and facts: In some ways, there has been progress made in leaps and bounds, but in other areas, there is room for improvement. What remains constant is that women of all shades should be treated beautifully. Historically Speaking Beauty should be celebrated in all shades, but historically that has not always been the case in the personal-care products industry. Women of color have had to face Discrimination at the Makeup Counter from commercial makeup brands for years, despite the fact that we spend a ton of money. According to WWD, Black women spend an estimated $7.5 billion annually on beauty products. This equates to 80 percent more on cosmetics and twice as much on skin care than other groups, yet we are still underserved by the cosmetics industry. ..Jarim Orange, Organic Spa Magazine, 2020

You may be familiar with the name Madam C.J. Walker as a pioneer of black hair care and cosmetics. But do you know who Sarah Spencer Washington is? How about Madam N.A. Franklin? And did you know that STL’s Annie Turnbo Malone once employed Sarah Breedlove, who later became known as Madam C.J. Walker? All four of these entrepreneurs contributed to the creation of the first commercial products to really address the hair care and skin care needs of black women. In addition, these women shared the wealth from their businesses to not only inspire and educate women and men in the cosmetology field, they were also known for their philanthropic contributions to charitable, educational, community and civil rights organizations.

TO CELEBRATE BLACK HISTORY MONTH, WE’RE FOCUSING ON THE COLOSSAL GROWTH AND SOCIAL IMPORTANCE OF THE OUR VERY OWN- ANNIE MALONE During the late 19th century, chemist & entrepreneur, Annie Malone discovered a way to chemically straighten textured hair without damaging the scalp and hair follicles. She went on to develop a range of hair care products such as her ‘Wonderful Hair Grower’. Malone hired three employees to execute her business plan, grow sales and help demonstrate how her products worked. During this time, racial discrimination was at a high and as black women were denied access to any traditional distribution systems, they were forced to sell products door-to-door. By 1910, distribution had expanded nationally.

MOISTURIZE "Always moisturize your hands after washing", According to Dermatologist, Joyce Davis. She recommends to "Keep a lotion or oil near each sink and make sure to moisturize your cuticles and all the skin surrounding your nails. This will help to prevent cuticles from splitting and becoming painful." With DEMIblue Cuticle and Nail oil pens, your nails will get the moisture they need. Infused with real Keratin, Moroccan Argan Oils, Tea Tree and more...This handy little pen can be carried in your purse, car, pockets and in the office.

How to protect your most valuable asset during winter (Nails Mag, Alison Alhamed, Nov. 19, 2019) Whether you're a colorist, a cutter, a stylist, a barber, a nail tech, massage therapist, makeup artist or esthetician, your hands are your most valuable asset, your most important tool. But with constant contact with moisture, hand washing, strain and chemicals (we've all been there, sometimes you just don't use gloves--stop that!), pair that with cold weather and you have a recipe for disaster. HAND WASHING: "Only wash your hands with a moisturizing soap," says Davis, who is on the speakers bureau of the American Academy of Dermatology. "This means no antibacterial soaps, or glycerine (clear) soaps." This will prevent drying, but still keep your hands clean...

SUPPLEMENTS: "Taking supplements with Vitamin E and Biotin or Collagen will help strengthen your nails and keep your skin from drying out," says, Dermatologist Joyce Davis. Bonus: These supplements can help with overall hair health and appearance.