#WisdomWednesday DEMIblue celebrates Black History Month

Updated: May 27, 2020


TO CELEBRATE BLACK HISTORY MONTH, WE’RE FOCUSING ON THE COLOSSAL GROWTH AND SOCIAL IMPORTANCE OF THE OUR VERY OWN- ANNIE MALONE



During the late 19th century, chemist & entrepreneur, Annie Malone discovered a way to chemically straighten textured hair without damaging the scalp and hair follicles. She went on to develop a range of hair care products such as her ‘Wonderful Hair Grower’. Malone hired three employees to execute her business plan, grow sales and help demonstrate how her products worked. During this time, racial discrimination was at a high and as black women were denied access to any traditional distribution systems, they were forced to sell products door-to-door. By 1910, distribution had expanded nationally.

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