Express yourself with 'Sincere Heart,' the deep red vegan nail polish shade from DEMIblue Clean Vegan Nail Polish. This brick-red hue is inspired by change and represents authenticity and sincerity. Our vegan and non-toxic formula ensures an ethical and safe beauty experience so that you can express your values without compromise. Discover the perfect shade for your style and values,
 
This Indie Nail Polish Brand was Inspired by my mom and her experience with breast cancer. Watching her inability to express her bubbly personality through her usual nail routine because of the harsh chemicals many conventional nail polishes contain. Because of this, DEMIblue strives to offer vitamin-rich nail polish products that do not include harsh and toxic chemicals DEMIblue is Formaldehyde Free, Toluene Free, and DBP Free and does not contain the following ingredients: 
benzene
xylene
formaldehyde releaser
formaldehyde resin
cyclic silicones
camphor
methyl ethyl ketone (MEK)
glycol ethers of series E
hydroquinone (HQ)
4-methodyphenol (MEHQ)
triphenyl phosphate (TPP)
nonylphenol ethoxylates
tert-butyl hydroperoxide
chromium oxide greens
bismuth oxychloride
carcinogenic mutagenic reprotoxic (CMR) substances
synthetic fragrances
ethyl tosylamide.
 
Made in the USA using recyclable materials
Vegan Formulated
Black Owned
Award Winning Nail Polish Products
 
DEMIblue is where A Healthier You is Right At Your Fingertips!