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The DEMIblue Clean and Vegan Nail Polish Brand was inspired by my mom and her experience with breast cancer.

 

I watched her inability to express her bubbly personality through her usual nail routine because of the harsh chemicals many conventional nail polishes contain. Because of this, DEMIblue Nail Polish products are a vegan-friendly, cruelty-free, and 21-free formulation, free from 21 chemicals considered toxic.

 

What started as a desire to help my mom find nail polish she could enjoy, turned into our legacy brand, Inspired by my mom but named with intention and purpose!

 

SO HOW DID WE GET THE NAME DEMIblue?

"DEMI" is my granddaughter's name and she loves nail polish AND well, "Blue" is my favorite color-which represents the meaning of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence.

 

Our vision is to redefine the nail care experience through innovation and inclusivity.​

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AWARDS RECEIVED