OUR STORY

The DEMIblue Clean and Vegan Nail Polish Brand was inspired by my mom and her experience with breast cancer.

I watched her inability to express her bubbly personality through her usual nail routine because of the harsh chemicals many conventional nail polishes contain. Because of this, DEMIblue Nail Polish products are a vegan-friendly, cruelty-free, and 21-free formulation, free from 21 chemicals considered toxic.

What started as a desire to help my mom find nail polish she could enjoy, turned into our legacy brand, Inspired by my mom but named with intention and purpose!

SO HOW DID WE GET THE NAME DEMIblue?

"DEMI" is my granddaughter's name and she loves nail polish AND well, "Blue" is my favorite color-which represents the meaning of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence.

Our vision is to focus on a community of underrepresented women and kids in the health and wellness space and provide education on the toxic ingredients found in many conventional nail polish products and provide a healthier option.

More recently, we have expanded by launching DEMIblue for Girls, a collection of clean vegan nail polish for your little ones. Filled with fun colors and pint-sized bottles made so our younger customers can have fun with healthy nail polish too!

AWARDS RECEIVED